Nextrue Group Opens Canada Offices, Appoints Mohammed Ashi to Lead Regional Business Growth as Country Manager

September 12, 2018

Nextrue Holding has just started their Canada operations with the opening of offices in Ottawa and the hiring of experienced marketing professional Mohammed Ashi as the Country Manager for the group. 

Nextrue Holding is pleased announce the inception of their operations in Canada with the opening of new offices in Ottawa. The group has also announced the hiring of Mohammed Ashi as their Country Manager for Canada. A marketing professional with significant experience in diverse business segments, Mohammed promises to be a valuable addition in the context of Nextrue’s rapid growth plans in this region.   

A family owned and operated global investment group, Nextrue Holding is an emerging global leader in investment, development and asset management. Through regional offices in New York, Dubai, Riyadh, Istanbul, Amman and now Ottawa, the group has worked with many of the world’s leading corporations. All their business units have partnerships with several high-profile global partners and renowned international brands. The group’s current focus is on entering and making it big in the Canadian market with a wide array of  investments spanning different sectors. 

The hiring of Mohammed Ashi as the Country Manager is in keeping with the company’s expansion plan in the Canadian market. Over a career spanning more than a decade, Mohammed has successfully handled several business operations and brand management roles. Reporting to the Group CEO Ahmad Ashi, Mohammed will now spearhead Nextrue’s investment, development and operational strategy in Canada. He will also be involved in establishing policies, driving employee performance, assisting the CEO in fundraising ventures, managing partner relationships, and much more.      

 “Mohammed has worked in a number of brand management and business development roles, and he will be an excellent leader for our highly-ambitious team in Ottawa,” said Ahmad Ashi, the Chief-Operating-Officer of Nextrue. “Canada is one of our most important markets and, with Mohammed now in place, we are confident of continued growth there.”

Following the opening of new offices in Ottawa, Nextrue has started hiring for numerous positions in sales, marketing, partner development, customer success, support and more. The group offers an entrepreneurial culture, competitive salary, professional development opportunities and excellent benefits, including the Global Employee Exchange Programme, offering employees the opportunity to live and work in any of the Group’s offices throughout the world for up to twelve weeks. 

To find out more about Nextrue, please visit

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