March 21, 2019
(Ticker: ) “Momentous” and/or “the Company”) has entered into definitive agreements with the owner of V Beverages Limited, and concluded the acquisition of 100% ownership in V Beverages Limited ("VBEV”).
The transaction sees Momentous enter into the alcoholic beverage sector, through its now wholly owned subsidiary, V Beverages Limited. VBEV, through its own operational subsidiary, was originally created as a project between Max Chater, our Chief Distiller, and its founding parent company, The Draft House (which was acquired by Brewdog in 2018 (Market Cap: $2.3B)) 1, with a vision of creating premium spirits using unique and modern environmentally-friendly production techniques. In comparison to traditional heat intensive methods, the Company’s cutting-edge technology enables the conservation of energy and reduction of wastewater, whilst producing sustainable and quality products.
The acquisition sees the Company acquire 100% outright ownership in VBEV, which includes, yet is not limited to, its trademarks, recipes, production equipment, client base and its design and production team.
To date, the product range consists of:
Victory - Cold Distilled Gin
Made in London, using a completely unique & modern process that conserves energy and reduces water waste. Our chosen botanicals are infused first in alcohol, then in water, and finally cold distilled separately at low temperature under vacuum. These distillates are blended to create our distinctive yet utilitarian gin. Delicate in aroma, and perfect for your Gin and Tonic.
Victory - Bitter
A modern bitter ‘aperitivo’ spirit; British wheat spirit is infused with botanicals and fruits including gentian root, orange peel, apricot, rosemary, sage and fig. The infusion is blended with an organic, biodynamic wine and minimal sugar. The distinctive red color is achieved naturally through the infusion of hibiscus flowers. Best enjoyed with a premium tonic, plentiful ice, and a zest of lemon; or alternatively as the bitter in a classic cocktail, such as a Spritz or Negroni.
Victory - Vodka
Made using a previously unexplored botanical - unroasted green-coffee. We’ve partnered with Rob Dunne, Director of Coffee at Old Spike Roastery, and co-founder of Dunnefrankowski Creative Coffee Consultancy. Rob ethically sources seasonal, green coffee beans. We cold-distil this highly aromatic and volatile raw ingredient to extract the light, savory, almost vegetal aromatics of this unique botanical. This is something new, an expression of coffee’s most natural essence - yet is not a coffee-flavored product.
Victory Negroni - Ready To Drink Cocktail
Made with Victory Cold Distilled Gin, Victory Bitter & Sweet Vermouth - a re-imagining of a timeless classic. Less sugar, completely natural, and hand crafted using award winning ingredients. These 100% recyclable pouches are single serve. Simply pour over ice, give it a quick stir, and garnish with a zest of orange.
Currently our products are on sale, having established a strong following with leading bars, restaurants and hotels in London such as the former Gordon Ramsay tenured Claridge’s Hotel and multiple Michelin-starred restaurants.
In terms of product packaging, our ethos stands true, and despite our sophisticated look, we insist upon entirely recyclable materials. This is very much in the same light as our emphasis on ethical sourcing of ingredients, while maintaining a class leading taste and aroma.
In 2018, we entered our Victory Cold Distilled Gin and Victory Bitter into the International Wine and Spirit Competition “IWSC”. The IWSC is widely regarded as the pinnacle for independent drinks awards. Pleasingly, Victory Cold Distilled Gin scored a “” medal, with Victory Bitter scoring a “” medal.
Max Chater, Chief Distiller, stated “It is pleasing that our products are receiving multiple levels of approval. Whilst the IWSC awards give me great personal satisfaction, the overwhelming demand from leading restaurants in THE leading culinary city, London, is astounding - and must be a true recognition of our wonderful products. As we expand our product line we intend to build upon the knowledge garnered to date in our distillery”.
About the Global & Domestic Alcohol Industry
Momentous is joining the long-standing global spirits market that had total revenues of $617.8bn in 2016, representing a compound annual growth rate (CAGR) of 5.5% between 2012 and 2016.2
The U.S. spirits market had total revenues of $26.2 billion in 2017, representing a 32% increase since 2010. The domestic market share of spirits compared to beer and wine was at a record 36.6% in 2017, representing more than a 3% gain over beer and wine in terms of market share since 2010.3
The United Kingdom spirits market has shown continued growth with a record 51 million bottles of gin worth almost £1.4 billion sold in 2017, an increase of 27% in volume (the equivalent of over 9.5 million bottles) compared to 2016.4
The 2017 IWSR report predicts that gin demand in the UK will grow by 37.2% by 2021.5
President and CEO, Andrew Eddy, commented “I am excited by our award winning line-up, which has already built a stable following with retailers and end-users alike, and solid reputation within the sector. We have a clear strategy to increase our sales and expand our product range, within crucial national and international markets. Ultimately I feel that our eco-credentials, in terms of both production techniques and packaging, position us uniquely within the thriving alcoholic beverage industry”.
For further information please contact:
Momentous Holdings Corp.
c/o Andrew Eddy – President & CEO
32 Curzon Street
About Momentous Holdings Corp.
Momentous Holdings Corp. is engaged in the business of designing, producing, marketing and selling low carbon, eco-friendly alcoholic beverages. Through its wholly owned subsidiary, V Beverages Limited., the Company produces a range of alcoholic spirits under its trademarked brand 'Victory'. Victory Gin and Victory Bitter are 2018 IWSC award winners, and the distillery has also added a premium Vodka and ready-to-drink Cocktails to its portfolio. The Company is publicly traded on the OTC Markets exchange in the United States (Ticker: ). For more information visit
Safe Harbor Statement
This release contains certain "forward-looking statements" relating to the business of the Company. All statements, other than statements of historical fact included herein are "forward-looking statements", including statements regarding: the continued growth of the beverages segment and the ability of the Company to continue its expansion into that segment; the ability of the Company to attract customers and partners and generate revenues; the ability of the Company to successfully execute its business plan; the business strategy, plans, and objectives of the Company; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions and involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume any duty to update these forward-looking statements.
1 The Herald Scotland, January 13, 2018
2 Marketline, Global Spirits Report, August 2017
3 Distilled Spirits Council of the United States (DISCUS)
4 Wine and Spirit Trade Association, March 12, 2018
5 IWSR Forecast Report, 2017
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