February 08, 2018
A global campaign to break the silence of fertility issues and bring women together has been overwhelmed with the support it has received, with TV presenters Fearne Cotton, Konnie Huq and Kate Thornton among those joining the fight to end the isolation of infertility.
The campaign was launched by the co-founders of IVFbabble.com, an online fertility magazine to support anyone going through a fertility journey. Tracey Bambrough and Sara Marshall-Page, who have both had IVF and are now mothers to twins, set out to end the loneliness of infertility, with pineapple pins, which have proved a phenomenal success and are selling out regularly on Amazon.
Along with the celebrity support, authors such as Izzy Judd and Diane Chandler, bloggers, IVF experts, women and men who have first-hand experience of infertility have all written, tweeted, posted photos of themselves wearing the pineapple pins and urged others to get involved.
Tracey says the support has been amazing.
“Sara and I are just totally overwhelmed by the fantastic support we have received so far, we’ve been contacted by so many amazing women and men who are going through fertility issues and feel the total and utter isolation from friends and family.”
Co-founder Sara, chose the pineapple fruit as it’s a symbol of being welcomed, friendship, community, and hospitality.
“We know all too well that finding out you may struggle to have a child - the most natural thing in the world – can make you feel isolated, lonely and desperate, both men and women.
“We both know that feeling well and with the IVF postcode lottery making access to treatment even harder, the desolation that many couples will feel is something that must not be ignored.
“Talking about fertility issues should not be a taboo as you will definitely know someone or several people in your friendship group who are suffering in silence and putting on a brave face, but inside they will feel very sad.
“This is why we started the campaign, if you see someone wearing a pineapple pin you immediately feel you can start a conversation and break the silence of infertility.”
Profits from the sales of the pin will be split between Fertility Network UK, Resolve in the US and a charity set up by the two women, IVF Babble Giving, which will help fund IVF treatment around the world.
The pair hope the campaign’s popularity will continue to grow this year with the support of Fertility Network UK and will host a variety of fundraising events, which started with tea and cake on January 20 in London and was an incredible success.
“We are so grateful to everyone who has supported the campaign so far and we hope to get many more people involved in 2018,” Sara says.
To purchase a pineapple pin visit or
Notes to editors
IVFbabble.com was launched in November 2015 by Tracey Bambrough and Sara Marshall-Page, who both suffered fertility issues. They both had IVF and are now independently mothers to twins. The pair launched the website to offer support, guidance and advice to other women going through a similar struggle. They felt there was a lack of support services during their fertility journey.
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