May 21, 2019
Imagination is honored to have been awarded the for Creating a New Revenue Stream and the People’s Choice Award at the in Charleston, S.C., on May 16th.
Both awards were in recognition of Imagination’s, Thought Leadership Index,™ the first tool of its kind to effectively and critically calculate the drivers of thought leadership and an organization’s thought leadership position versus its competitors.
The Thought Leadership Index™ tracks qualitative and quantitative data across five pillars:
This Index sets benchmarks and is designed to be conducted annually using: first- and third-party metrics, expert qualitative assessment, competitive analysis, and an independent, customized audience survey.
The Thought Leadership Index™ algorithm calibrates data to each pillar and its competitive relevance. The output creates pillar and index benchmark scores for each competitor, competitive set, and industry segment.
The result is an easy-to understand report card that helps:
For twenty-five years, has been a leading content marketing agency that excels at creating strategy, content and distribution marketing programs to help organizations achieve their business goals and strengthen their position as a thought leader in their industry and with their target audiences.
The firm’s journalistic prowess and design artistry have won its clients hundreds of awards and the firm and its founder have been cited by industry institutions for excellence in content marketing, journalism, design and strategy. Imagination has over 100 full-time employees with offices in Chicago and Washington, D.C.
To explore the Thought Leadership Index™ for your company:
Contact Erin Slater, SVP Business Development
Link to Connectiv:
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